The startup culture in India has seen significant growth in recent years. With the emergence of brands which started off as a small effort to change the country to becoming a unicorn such as Byju’s, Nykaa, Lenskart, Flipkart and many more. It is important for every start-up that they have the right environment to grow. The world has seen the finest ideas die because of the lack of resources and proper nourishment of those ideas. However, if your start-up is based in a city like Delhi, then it is certain that it is going to see the sun rise upon it someday because of the following reasons.
1. Great Communities Around Each Corner
Your idea can only come to fruition if it is honed by the right group of individuals. And that is exactly where Delhi comes in with its great pool of communities which are always ready to take up the job of working upon an idea, and make it become the next big thing. You will find such communities in every corner of the city which are focused on changing the country for good by introducing something new. These communities have done a commendable job in shaping the ideas of a lot of individuals, and if you happen to know any, join them without any second thoughts.
2. Knack for Technological Advancements
The people of Delhi might seem reckless from a distance. But when you get to know them, you will realize that they are not as silly as they appear. Even the guy in a skintight pair of t-shirt and pants is always up to know what is the next big thing in the technology sector. They are ready to learn and accept the latest technological advancements to make their life better. And you can exploit this aspect of their nature to make them a regular client of your start-up.
3. Low Cost of Living
Sometimes living in a city costs more than the budget you have planned for bootstrapping your start-up. It so happens that Delhi is not as expensive as you have imagined. There are some areas in Delhi which offer great places to live at an extremely affordable price. You can rent a flat of 2 to 3 BHK at just 30 thousand rupees a month. Of course, you can split the rent among two or three people depending on your budget. Also, Delhi is known to be a city that has some of the most affordable food prices in India. So, you and your start-up can thrive in Delhi without worrying too much about your expenditure.
4. Plenty of People Who Can Invest in Your Ideas
Delhi is like a Shark Tank wherein you will see a lot of events happening every day. And most of these events are about funding, capitalisation and investment in start-ups. If you are in Delhi and have built great connections, you will know which event is the best place for you to pitch your idea. Pitching your idea in front of people who have a lot of experience in this field gives you exposure to the small tricks of running a successful startup, and of course, a lot of funding if you have practiced your pitch right.
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5. Appropriate Infrastructure for Information and Technology
The city of Delhi is full of places which are built especially while keeping in mind the need of modern day start-ups. These buildings are equipped with everything that a start-up needs to attract young talents, keep them motivated and work efficiently. It may not seem like a big deal, but how your office looks decides what kind of clients you will be getting.
6. Great Mentors Who Hold Relevant Experience
Delhi is full of people who have done a great job at running a start-up. While some of them did not get the kind of results they expected, their knowledge of this ecosystem cannot be discounted. You can learn from their failures and make sure that you do not repeat the same mistakes as theirs. You can choose a successful person or a failure as your start-up mentor, it is certain that both of them are going to add value to your company with their experience.
7. A Large Population to Choose from as Your Target Audience
Delhi is one of the most populous places in our country, and this means that you have the leverage to use this in favour of your start-up by choosing the right target audience for your start-up.
8. A Supportive Ecosystem
A healthy competition is seen among the start-ups which leads to the rise of a supportive ecosystem.
It is because of the reasons mentioned above that Delhi has become a dream playground for those who want to make a big name in the game of start-ups. There are plenty of resources in Delhi which can help a start-up reach unimaginable heights. And that is exactly why the city is crowded with so many start-ups. Also, one interesting fact that you didn’t know about Delhi is that it has taken the mantle of the start-up capital of India from Bengaluru.
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